How to Write Persuasive Texts?

Writing persuasive texts is a technique widely used around the world, especially in the marketing sector, as it can ensure that the expected results are properly achieved in advertising campaigns, customer acquisition, selling a particular type of product/service, and even in directing customer consumption patterns.

Such cases are quite common in various sectors and not only in marketing. In courts, persuasive writing or speech can change a judge’s opinion, that of a jury, and the public as a whole, causing the outcome of a sentence to be completely altered.

Here, in this specific text, we will discuss writing persuasive texts for the business sector.

How to Write Persuasive Texts for Business?

Drafting convincing texts is the differentiator in the competitive world we live in. One thing we cannot overlook is that, regardless of the text, it must deeply resonate with your target audience, that is, with those who will be the consumers of the product or service for which you are writing.

If your audience belongs to social class X, you must communicate with this audience by addressing contexts and persuasion situations that make sense to them within the environment they are accustomed to. If you change your discourse to a text that deviates from this pattern, you will likely not succeed in your attempt to influence.

Nowadays, with all the surrounding technology, writing persuasive texts by exploring some consumer mental triggers is complicated because we are all bombarded daily with thousands of texts, advertisements, messages, advertising creatives, and dozens of visual stimuli that distract our focus. In this way, making the exact communication is what will guarantee you a favorable return.

Speaking Your Audience’s Language

Who do you want to convince? A young person? An adult? A woman, a man, an elderly person?
Your first concern should be this thought: Will my target audience be impacted by the persuasive text I am writing?
A good strategy is to put yourself in the place of those who listen to or read the content you are disseminating. Would you be convinced by your texts?
Note that we tend to overvalue our own work and production, so the tendency is to overestimate the persuasive power of your text or phrases, and this is one of the biggest mistakes when writing persuasive texts that yield results.
Try presenting your text to a known person who belongs to the target audience you want to reach. Ask for their opinion and note important information, such as:

• What did you think of the text?
• What feelings did the text highlight in you?
• What did you feel during and after reading the text?
• What desire do you believe the text awakened in you?
• If you were to make a decision now, without thinking, based on the text, what decision would you make?

These questions are markers for you to know if you wrote a truly persuasive text or not and if you managed to achieve the expected objective. If the answers are very superficial, the quality of your text is probably not good enough, and it is likely that it will not generate the desired results.

A persuasive text needs to have an appropriate number of characters to be convincing and capable of engaging the reader or viewer. Therefore, it's important to use tools that allow you to count characters and words so that the limit of your text is not exceeded. On our website, you have access to a free word counter. With it, you can count words, count characters, count blank spaces, and get an estimate of the time needed to write a given text.

Nobody Cares About Your Product

Calm down, you will understand this phrase!
The clear point is that nobody cares about the product you are selling or the service you are offering. Nobody even cares about your need to convince them of something. People only care about themselves and their own problems.

Ok, but what does this mean?

It means that when you are going to write a persuasive text, the last thing you will mention is the characteristics and attributes of what you are selling. You should show the interlocutor the advantages they will have by acquiring something that solves a problem of theirs.
Let’s look at an example:
A car salesperson is talking to a customer and then starts their sales pitch: “This vehicle has an excellent state-of-the-art airbag system, made with a material imported from China, and therefore it is more expensive.”

Let’s face it: nobody wants to specialize in airbags unless they are a manufacturer of the product. What does a person really want (regarding this topic)? They want to know if there is any benefit for them in having an airbag that increases the vehicle's cost. They don't care if the airbag was produced in China, Brazil, or Paraguay. They want to know if their problem will be solved.

In this specific case, the person may not see the problem clearly because if they have never been involved in a traffic accident, they might not know the importance of the airbag, and this item may not hold the same value for them as it does for the salesperson.

Considering this scenario already within the story, see how a high-impact approach to selling the same vehicle would look: “This vehicle has an excellent airbag system that can save your life. Look at these photos of accidents where people lost their lives or were completely disfigured due to the lack of an airbag or the use of a low-quality airbag [shows photos]. This photo, for example, shows the face of a 23-year-old woman who was completely disfigured by using a cheaper airbag without the technology that the [name of the airbag being sold in the vehicle] has.”

Do you notice that the focus shifted from the airbag to the customer's problem? And sometimes, the customer didn’t even know they had a problem, but your persuasive text influenced them to believe that there was, in fact, a problem, and now they are much more likely to buy your product.

This type of technique is one of the foundations for creating a persuasive sales text or for any other segment you desire. Of course, there are much more advanced techniques, but for now, put this into practice to start understanding how the universe of persuasive texts works!

In general, persuasive texts require a certain length, as an entire narrative must be constructed to support the persuasion. Therefore, it is recommended that you use an appropriate number of words and characters within your text.

To count how many words are in your text, you can use our words and characters counter tool right here on the website.